PLYO Lab supports businesses in uncovering opportunities for growth.
Challenge
Despite Uniqkeys massive expansions to global markets and new heights of acquisition, the company felt that they lacked something reliable and scalable in their marketing efforts. As the company was growing well enough, Uniqkey didn’t see the unrealized potential in testing digital ads in a Growth framework. The main challenge for Uniqkey was to implement a whole new fundamental approach and mindset towards marketing.
Outcome
A cooperative effort towards implementing a Growth mindset with Uniqkey, instead of for Uniqkey. With initial analytical foundations of personas and customer profiles, PLYO Lab considered the surrounding environment and suggested a systematic approach to growing acquisition through marketing. With data-driven frameworks for Growth, Uniqkey could quickly test new advertisement and acquisition methods through experimentation. The framework improved the grounds for which future marketing strategies should lay on.
Challenge
As a fast-paced and growing startup, Friendspire ran into time-consuming issues faster than they could solve them. Friendspire saw success in pulling new users to their community-based app but could not get people to come back for the service. There was an invincible gap between how Friendspire saw the value of their service, and how people using the service perceived it. The problem was all about locating that gap and bridging the tech product with the people who use it. A process of managing hard quantitative data, to qualitative findings and strategies.
Outcome
A Growth Audit designed to know why users behave as they do. Drawing from our expertise as a Mixpanel partner and our proprietary market analysis tool Hercule.ai, we had an instrument for narrowing down the exact steps of the user journey and thereby setting out a direction for future marketing strategies as well as general product optimization. Combined with a sound understanding of where to prioritize as a startup, PLYO Lab set out a strategy meant for synthesizing focus, efforts, time, and resources. A schedule of product function- and design experiments with the end of Friendspire’s user funnel, led to a better understanding of how to keep people coming back.
Challenge
Help Novoresume build and develop a solid data foundation and growth framework to both instil an experimentation mindset across the organization and have a deeper understanding of the product and its users.
Outcome
Help Novoresume build and develop a solid data foundation and growth framework to both instil an experimentation mindset across the organization and have a deeper understanding of the product and its users.
Uncover Opportunties
We establish an overview of competitors, trends, startups, emerging technologies building up the knowledge base and opportunity map.
Validation
We help you conceptualize and validate the potential business opportunities and mitigate risk by eliminating bias when running a live market validation.
Implementation
By gathering all of our learnings we deliver the strategy needed to build and operate a new venture or create a solid foundation around your existing business.
Performance
By delivering a structure and overseeing the implementation of mindset, metrics, tools and frameworks we help you create an environment of accountability and enables you to mitigate risk by systemizing your growth efforts.
Care
PLYO Lab continuously help you maintain and develop your growth strategy. We offer an agile and flexible setup that fits your needs exactly.
Stay ahead
We strive to be at the forefront of your business. We help optimize and leverage your growth knowledge so you can realize value faster.
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