uncover growth

PLYO Lab supports businesses in uncovering opportunities for growth.

Copenhagen based growth studio

Rather than spending months building big concepts, we test ideas fast and use the insights to optimize your efforts.

We value working with a select few clients at a time to build both long-lasting impact and deep professional relationships.

Our clients include well-established companies as well as innovative start-ups. We engage with a substantial network of forward-thinking partners to push projects to the forefront of relevant digital developments.

Uniqkey

Uniqkey

Evolving to a data-informed B2B setup supported by experiments.

Challenge

Despite Uniqkeys massive expansions to global markets and new heights of acquisition, the company felt that they lacked something reliable and scalable in their marketing efforts. As the company was growing well enough, Uniqkey didn’t see the unrealized potential in testing digital ads in a Growth framework. The main challenge for Uniqkey was to implement a whole new fundamental approach and mindset towards marketing.

Outcome

A cooperative effort towards implementing a Growth mindset with Uniqkey, instead of for Uniqkey. With initial analytical foundations of personas and customer profiles, PLYO Lab considered the surrounding environment and suggested a systematic approach to growing acquisition through marketing. With data-driven frameworks for Growth, Uniqkey could quickly test new advertisement and acquisition methods through experimentation. The framework improved the grounds for which future marketing strategies should lay on.

Friendspire

Friendspire

When growth is not about marketing and getting people to know about your product, but to ensure that you are making a product that they love.

Challenge

As a fast-paced and growing startup, Friendspire ran into time-consuming issues faster than they could solve them. Friendspire saw success in pulling new users to their community-based app but could not get people to come back for the service. There was an invincible gap between how Friendspire saw the value of their service, and how people using the service perceived it. The problem was all about locating that gap and bridging the tech product with the people who use it. A process of managing hard quantitative data, to qualitative findings and strategies.

Outcome

A Growth Audit designed to know why users behave as they do. Drawing from our expertise as a Mixpanel partner and our proprietary market analysis tool Hercule.ai, we had an instrument for narrowing down the exact steps of the user journey and thereby setting out a direction for future marketing strategies as well as general product optimization. Combined with a sound understanding of where to prioritize as a startup, PLYO Lab set out a strategy meant for synthesizing focus, efforts, time, and resources. A schedule of product function- and design experiments with the end of Friendspire’s user funnel, led to a better understanding of how to keep people coming back.

Novoresume

A dream to become a data-informed company and make better decisions

Helping a startup founded in Copenhagen to strengthen its data foundation to make better growth and product decisions

Challenge

Help Novoresume build and develop a solid data foundation and growth framework to both instil an experimentation mindset across the organization and have a deeper understanding of the product and its users.

Outcome

Help Novoresume build and develop a solid data foundation and growth framework to both instil an experimentation mindset across the organization and have a deeper understanding of the product and its users.

Services

Uncover Opportunties

We establish an overview of competitors, trends, startups, emerging technologies building 
up the knowledge base and opportunity map.

Validation

We help you conceptualize and validate the potential business opportunities and mitigate risk by eliminating bias when running a live market validation.

Implementation

By gathering all of our learnings we deliver the strategy needed to build and operate a new venture or create a solid foundation around your existing business.

Performance

By delivering a structure and overseeing the implementation of mindset, metrics, tools and frameworks we help you create an environment of accountability and enables you to mitigate risk by systemizing your growth efforts.

Care

PLYO Lab continuously help you maintain and develop your growth strategy. We offer an agile and flexible setup that fits your needs exactly.

Stay ahead

We strive to be at the forefront of your business. We help optimize and leverage your growth knowledge so you can realize value faster.

New toolbox

Method

Our 3 layers enables us to manage a large set of tools in our efforts to help your company’s growth efforts.

3

Technology

Technology

Our third layer is built of proprietary software, which enables our ways of working in combination our network, skillset and toolbox.

2

Network

Network

We created and maintain a syndicate of studios, consultants, freelancers, and specialists with a diverse set of skills that allow us to scale as needed.

1

Core

Core

PLYO Lab consists of a strong core of entrepreneurs, who have experience in finding opportunities and unfolding them into successful companies. ‍ Staying small and lean is a conscious choice that gives us not only the speed of a startup, but also the ability to be selective about the clients that we work with.

Team and Syndicate

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